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Biosphere Human kind Futures
A manifesto for ashortwalk, makers of rCUP
At this critical point in Earth’s history, Dan Dicker, ashortwalk’s MD decided it was time for his soft-spoken brand to speak up. It was time for a manifesto.
An exhibition of disruptive colour processes for LDF18
COLOUR VIA: explores 8 designer responses to the complex questions posed by waste and toxicity. With Colour of Saying and Surface Matter.
A Sculptural Staircase for Cornwall's Cultural Capital
Alex Accleton has designed a sculptural staircase of quiet impact that connects St Ives’ rural and modernist traditions.
rCUP by ashortwalk | Brand Story and Copywriting
The first reusable coffee cup that isn’t part of the problem. The challenge of telling a big and important story in very few words.
Write Better: The Case of the Sneaky 'That'
‘That’ is an enemy of the Good Writer. A sneaky fellow, ‘that’ sneaks into our sentences as an oh so flexible friend: an article, pronoun, conjunction, adverb and adjective, most of the time ‘that’ is a shapeshifting waste of space.
Lifetime Therapy | Case Study
As we spoke I was struck by two recurring themes that I labelled horticulture and humanism. Linking these two themes was the idea that was to become the central message, or "golden thread" of Lifetime's story: that humans, like plants, will thrive if they are given the right conditions.
Becca Allen | Design for an Urban Habitat
When Habitat invited Becca Allen to design a product for their "30 under 30" collection the brief, to create product inspired by sustainability, suited her down to the ground.
Block | Captivating Copy
In 2015 Block decided to take a new approach to brand activation. Having created a strong visual language, Block wanted to develop a tone of voice that would communicate their brand precisely.
black+blum | A cohesive brand narrative
By reimagining the three core black+blum collections as stories, I was able to define the distinct characteristics both of the product range and its target audience.